Benjamin said it

Quote & Thought for the Day -- Friday, 19 Dec '08

“People will accept your ideas much more readily if you tell them Benjamin Franklin said it first.”

--David H. Comins

My Thoughts:
We all have a comfort and a discomfort zone in our minds. These comfort zones for someone are created when you trust them or have an image of authority for them.

So you readily accept the ideas given by these people. But if the same thing is proposed by someone in your discomfort zone, then you are likely to reject that idea.